In this conversation lesson, students learn vocabulary about advertising and discuss the topic in small groups. Teach the vocabulary and then have students do the conversation questions in groups.
Recommended terms to teach:
advertisement (shortened to ad in American English and advert in British English)
Types of advertising:
television advertising (also teach commercial/TV commercial)
outdoor advertising (also teach sign and billboard)
Characteristics of a good ad:
shocking (could be good or bad)
1. Describe a funny advertisement you saw or heard. What type of advertisement was it (print, television, online, etc.)?
2. Describe a persuasive advertisement you saw or heard. What type of advertisement was it (print, television, online, etc.)?
3. Can you think of any ads that offended people? What was offensive about the ad? Did you think it was shocking?
4. Do you think advertising influences you? How?
5. What are your favorite brands? Do these brands advertise? Do you think you like these brands because of their advertising or because of the product? Is it a combination of both?
6. Do you think children are affected by advertising more than adults?
7. Do you think that the government should regulate how companies advertise to children? How? Do you think the government should restrict advertising in other ways? How? What laws are there in your country to restrict advertising?
8. What would the world be like without advertisements? What would be the positive consequences? What would be the negative consequences?
Also see these business English conversation lessons.